Several reasons:
We deliver some of the Hunter's finest quality wines direct to your door at a fraction of the cost. As our selection of wines on offer expands, so too will the value we are able to offer our customers.
As a member, you accrue Swish Dollars on every purchase you make. The guys with the short-sleeved shirts and pens in their top pockets are still working on the finer details. But the thing they will let us tell you is that all purchases will be awarded Swish Dollars retrospectively and that points redemption will be easy. There'll be no sneaky airline-style tactics leaving you with a whole stack of rewards you can't use. Sounds pretty good - if only they could get the rest of the schtuff together.
SwishWine.com is an online wine community with the aim of bringing people together to learn and share their views on wine. Members have access to special events that bring the Swish Wine community together in the real world. Virtual friends are nice but real ones are better. Ditto for wine.